Internet is making citizens relevant in the political process.
Thursday, March 22nd, 2007I read the post “I made the “Vote Different” Ad” on Huffington. Its a nice piece to check out. This anti-Hillary ad caught our attention for more than two weeks. It was run over and over on cable news shows and people took notice. We’ve all heard that Hillary has this gigantic political machinery and fund raising prowess and therefore she will be the democratic nominee for president. Most candidates in the race believe that money is primarily what makes or breaks a campaign. An ordinary citizen has no choice in effecting the process because money drives everything. I strongly like Sen Obama. But Obama could easily be steam rolled by the Clinton’s fund raising abilities. His campaign would be dead in an era where money is the only driving force. With the internet, blogs and above all YouTube , we are in a different era. People can organize on the web in support of a candidate of their choice. Candidates are able to reach younger voters through internet avenues like myspace. Obama is know to have the most myspace friends. He is the most popular guy on the web. So there is enormous hope for ordinary citizens. We do not have to settle for the money candidate. Ordinary citizens are relevant.
Hillary’s campaign must be kicking themselves for being totally helpless against these internet assaults. I don’t think it changed minds but it reinforced all the negatives people do feel about Hillary. She seems inauthentic, bitter, domineering and cold. Her life has not been easy in the public eye for more than 20years. In spite of all she has endured with Bill’s indiscretions, she is unable to garner any kind of public sympathy. It feels like she stuck with Bill to catapult her own political career. The manner in which she responded to David Geffen’s unflattering remarks about her family solidified her image as extremely mean spirited and big brotherly. This “Vote Different” ad just puts this whole personality of Sen Clinton in a 60sec video bit. It is very effective.
I liked the ad but I can understand that campaigns feel nervous about this. Obama’s campaign does not want to be labeled as a smear machine and they may be worried that there might be people who begin to perceive it that way. Therefore it is great that Mr Phil De Vellis came out and took ownership of the ad. He clearly mentions that the aim of his ad is to communicate the fact that Sen Clinton could be very domineering. Point well made. We are talking about it and millions of people took notice. Mr Phil effectively communicated his point of view about the democratic primary process and it was heard loud and clear. He made himself relevant in the political process and so will many others. This will make politicians more conscious and in tune to people than to special interests. The million dollar TV ads will still be there but their effectiveness will be considerably reduced.
Internet has opened the gateway for people to be part of the political discourse. People can make themselves heard and that is a great step forward for this democracy.